Top 5 Consumer Finance Apps on iOS in Oceania: Q1 2025

In the first quarter of 2025, several consumer finance apps on iOS made notable impacts in the Oceania region. Here's a closer look at their performance:

WeMoney: Pay off debt faster from Australia showed a significant decline in weekly revenue, starting at around $5K and dropping to approximately $724 by the end of March. Downloads followed a similar downward trend, beginning at 11K in early January and tapering to just over 2K. Despite this, weekly active users remained relatively stable, hovering around 55K.

Splitwise experienced an initial slight dip in revenue, from $2.4K to under $1K by the end of the quarter. Downloads showed a mid-quarter increase, peaking at 6K before settling around 4K. Active users maintained a steady range, generally above 120K.

YNAB saw a gradual decrease in revenue from $1.9K to around $800. Downloads remained modest, fluctuating between 1.1K and 600, while active users declined from 6K to about 4.5K by the end of March.

Buddy: Budget Planner App had a noticeable drop in revenue from $3.1K in January to $753 in March. Downloads decreased steadily from 5K to approximately 2K. The app's active user base also declined from nearly 5K to around 3.6K.

Budget Planner App - Fleur faced a decline in both revenue and downloads, with revenue starting at $1.5K and ending at $413, and downloads falling from 2.3K to under 500. Active users decreased slightly from 9.6K to about 8.6K.

These insights are sourced from Sensor Tower, where more detailed data and analysis can be found. The trends highlight varying degrees of decline across these top consumer finance apps in Oceania, reflecting changes in user engagement and app monetization strategies.